The Story of Honey+
Honey+ started from a simple idea many years ago. While spending summers at the Jersey Shore, I got tired of drinking plain bottled water, so I began adding a little clover honey into my water bottles for natural flavor and energy.
After doing this for a while, my teenage son researched honey online and discovered the many natural benefits it contains — including antioxidants, antimicrobial properties, immune support, brain and gut health benefits, and natural vitamins for energy and wellness. That discovery sparked the vision for Honey+.
With previous experience building products and brands, we began developing honey-based functional drinks and wellness products. Our first launch expanded into over 1,000 supermarkets with multiple SKUs before COVID disrupted the business.
After years of customers asking for the products to return, we rebranded as Honey+ with a fresh new look and focused product lineup, including functional chews and beverages. Through pop-up events and direct customer feedback across the country, the response has been overwhelmingly positive, and we’re excited to bring Honey+ back to the marketplace.
Mission Statement
To create premium honey-based wellness products that support modern performance, energy, recovery, and daily well-being through real natural ingredients instead of overly synthetic alternatives.
Vision Statement
To redefine functional wellness by bringing nature’s original performance fuel into modern lifestyles through premium products, elevated branding, and intentional daily rituals.